As a collective purchasing association Superunie represents 12 independent supermarket organisations. Buying products is not the only thing we do. We are also working on the sustainability of our product range and on making our Supply Chain more efficient.

As a collective purchasing association Superunie represents 12 independent supermarket organisations. Buying products is not the only thing we do. We are also working on the sustainability of our product range and on making our Supply Chain more efficient.

About Superunie

Working together as a group has made us stronger. It is in our DNA and it started in 1956. The Buying association for Selfservice companies grew over these years into the Superunie of today. A union of thirteen independent supermarket organisations.

“Superunie ensures competitive purchasing for her members on the basis of competitive purchasing conditions and a good negotiation position with suppliers, which is a precondition for the success of our companies.”

Piet Smit – Managing Director Poiesz Supermarkten BV

Day to day

It is a frequently asked question: what is on the menu today? At Superunie, more than 125 professionals are asking that same question every day. The products which we buy are sold in over 1.600 shops in the country. The Dutch will often do their shopping at one of our members. Together the 12 Superunie members hold a market share of 26,1 percent.

Our members are often individual market leaders in their own area and fully capable of competing with the bigger supermarket chains. They are “local heroes” who show commitment to, and have a large impact on, the local community . They “brighten up” the Supermarket landscape and give the consumer options to choose from.

If they had to buy the products themselves they would not have enough individual volume and buying power. That is why Superunie stacks the volume of the members and buys this combined volume against the best price and quality possible. By doing so the members can focus on the daily consumer.

Interested?

Just open any fridge or kitchen cupboard and you will find Private Label products from the Superunie portfolio.

And if you are waiting in line at the cash register have a look around and see how many products you come across. Whether it is a big A-brand product like Calvé or Douwe Egberts, or a Private Label product for example g’woon, Melkan or First Choice Cola.

We do not just deal with the purchase of the products  alone. We also supply other services which are of great value to our members and to which you can contribute. For example, Supply Chain planners handle the efficient logistical flow of goods. Brand Managers give the Private Label packaging designs a contemporary and consistent look.

Our Quality Specialists are responsible for the intrinsic quality and the food safety of the Private Label products  which we buy from all over the world.

Thinking of joining us? Contact us or have a look at our vacancies.

Our employees

Maikel Trommelen
Brand Manager Print Boodschappen

Gaaf om te zien dat je de merken en producten waar je aan werkt bijna dagelijks op meerdere plekken terug ziet. In de winkelmandjes tijdens het Boodschappen doen, of bij familie en vrienden op de keukentafel.

Cindy Verhoeven
CSR Manager

Bij Superunie is duurzaamheid een volwaardig onderdeel van het inkoopproces. We hebben een fijn team van mensen. Samen zorgen voor goede producten in de winkels van onze leden.
Kasper Strzeszewski
Senior Inkoper

Iedere dag zijn wij binnen Superunie bezig het allerbeste resultaat te behalen voor onze leden. Daarnaast is Superunie een bedrijf waar het om mensen draait en dat zie je terug in de warme manier zoals wij als collega’s met elkaar omgaan.
Paul van Hooren
Manager Product Integriteit

Hoe leuk is het om op 1 dag bezig te zijn met de ontwikkeling van hagelslag, vruchtenyoghurt, tonijnsalade, filet americain en af te sluiten met rode wijn!