Superunie has been making purchasing agreements with suppliers for over 60 years. Superunie buys complete product ranges, from A-Brands to Private Label, fresh products and fruit and vegetables. Superunie’s centralised purchasing position makes the members strong. This helps them focus on their own member specific tasks.



We have a differentiated procurement strategy, which is different for the A-brands, the own brands and fresh. Various things are more centrally arranged from Beesd. On the other hand, members should continue to do more business themselves, especially if the added value in Beesd is too limited for that. Through this strategy we create new opportunities and we will become even more attractive for suppliers.

Sander Evers, CPO Food/Non Food