Superunie is a purchasing organisation representing 13 independent retail formulas in the Netherlands. The organisation covers the field with over 1,800 stores and a market share exceeding 30%. Superunie operates successfully for more than 50 years.
Superunie has signed the “Principles of Good Practice in Vertical Relations in the Food Supply Chain “.www.supplychaininitiative.eu
The combination of joint purchasing power and the commercial successes of its members in their respective markets has enabled Superunie to reach a leading position. Many members are leaders in their local markets and are able to compete with the powerful national chain stores. Professional knowledge of regional and local market conditions gives members a head start.
Many are family-owned businesses, which ensures the loyalty of local customers in today’s increasingly impersonal world.
Superunie Shop formula